Overview.
One of the biggest direct-to-consumer purchasing periods is the month of November alongside Black Friday and Cyber Monday. KitchenAid uses this time to ramp up sales and increase its yearly revenue. I was tasked to take previously designed creatives and ensure they worked effectively within our component structure.
During this time, I worked with a copywriter to follow the brand voice, a developer to develop a new component to ensure the creative was implemented effectively, and with content authors to build pages that followed the approved designs.
Through our help, we were able to accomplish the following:*
- 15+ launches in 4 weeks
- 5+ flash sales for various products and sales
- Over 30+ different placements throughout the website
- 20% more units sold YoY
- 10% increased revenue YoY
Take a look at some designed placements that helped KitchenAid through the Black Friday sale.
