Overview.
Abbvie has been able to take on the world’s toughest health challenges. They were looking for support for their Abbvie Research Collaborative for Migraines. The collaborative was a clinical trial for people with migraines, partnering with scientists to help unlock knowledge of migraine disease by sharing their health data and migraine experience.
My team and I were tasked with providing support through multiple digital channels, including social media, retargeting ads, email, and web. We also provided a postcard to leave at physician offices to encourage in-person recruiting.
Through our help, we were able to accomplish the following:
- Consistently seeing 3-4 sign-ups a day, keeping pace with their goal to achieve over 1,000 users in their timeline*
- Over 500 users registered*
- Over 270 users consented to provide their data*
- 50% of site traffic is directly from the paid search campaign and retargeting ads
- Secured funding to keep the Abbvie Research Collaborative going
- Internal client interest for expanding to other disease states
*as of 5.23.22
Take a look below at some of the collateral pieces that help brought this project together.
Social Media.
Retargeting Ads.
Emails.
