Overview.
Alpco proudly serves both the life science research and clinical diagnostic communities. Their primary mission is to supply these industries with reliable products and services for the investigation, detection, diagnosis, and treatment of health-related disorders and diseases. By doing so, they assist their customers in the advancement of research and improvement of patient outcomes.
My team and I were tasked with redesigning the look at feel of the website but making the brand feel more modern. We were also tasked with making the user experience of the website more fluid and less confusing. There were a lot of pages that were duplicates or belonged elsewhere.
Through our help, we were able to accomplish the following:*
- Encourage and develop a fresh branding style.
- Updated brand colors, typography, and background textures.
- Developed a new iconography style.
- Updated featured images to be cohesive.
- Transformed navigation to provide better usability for users.
- Reorganized content by individual pages as well as content hierarchy on those pages.
- Encourage and develop a fresh branding style.
*Please note this website is still in development.
Take a look below at some of the design pieces that help brought this website together.
Iconography.
Specialties.
Resources.
Miscellaneous.
Featured Images.
Before & After.
